Several suppliers of software for the automotive industry (3Soft, Decomsys, Mentor Graphics, Micron, Softing, TTautomotive Software, and Vector Informatik) have jointly founded the Association of European Suppliers for Automotive Software (AESAS). The central aim of AESAS is to optimise the existing economic framework for suppliers of automotive software located in Europe. One of the essential means for reaching this goal is the permanent dialogue between the manufacturers of automotive software and their customers within the automotive industry. This collaboration, combined with the mutual interchange of experience and know-how among the members of AESAS, will further and intensify the innovation capabilities of the European manufacturers of automotive software. Therefore, AESAS is a valuable supplement to the technical standardising initiatives for electronics in automobiles created by the automotive industry, such as Autosar, FlexRay and LIN. Furthermore, the association will be in touch with political decision-makers at the national and international level.