Microsoft has aligned with Intel to offer a platform optimised for the digital signage industry. The Windows 7-based Windows Embedded Standard 2011 operating system powered by 2010 Intel Core micro architecture is suitable for retail and digital signage markets.
The companies are currently identifying potential targeted go-to-market initiatives to stabilise a market that has been fragmented by several non-standards-based platforms. As part of this effort, Microsoft's and Intel's embedded divisions are planning to implement partner training programmes and joint sales and marketing efforts to assist in alleviating industry challenges.
Some of the highlights of the optimised platform include: rich immersive user experiences that comprise panning and zoom, touch and gesture input to improve web browsing and the overall user experience OEMs can deliver out of the box; video analytics capabilities that enable advertisers to measure the effectiveness of their campaigns through built-in camera technology, which analyses users' physical attributes and then generates tailored advertisement displays; remote deployment and management capabilities that minimise on-site maintenance, updates and repairs, driving clear added value through lower total cost of ownership; power management through conditional user interfaces that react to the environment around them, enabling OEMs to create more green devices that save on energy costs.