OmniVision Technologies has introduced the OV2720, a 1/6-inch, native 1080p/30 HD CMOS image sensor designed for notebook, netbook, webcam and video conferencing applications. Based on the company's 1.4µ OmniBSI backside illumination technology, the device delivers high quality HD video recording in a small form factor to meet the module size and height requirements of thin notebook designs. Native HD enables full field of view video with optimised image quality, sensitivity, colour reproduction and clarity because no scaling or cropping is required to achieve HD resolution. The 1.4µ OmniBSI pixel achieves a low light sensitivity of 680mV/lux-sec, while enabling very thin modules of 3.5mm. The device supports multiple platform architectures and controllers with both parallel and MIPI interfaces. It allows system designers to leverage the same opto-electrical design across various products and multiple market segments to reduce product development time. Exposure control, white balance and defective pixel cancelling are programmable through the serial camera control bus interface. Electronica: Hall A6: stand 123