To protect A/V content in the growing digital media market, Elliptic Technologies has released the HDCP 2.1 software development kit, claiming it is the first commercially available development kit that complies with the recent standard HDCP 2.1 (High-bandwidth Digital Content Protection 2.1), which the company describes as a key security technology to protect premium content. The development kit is targeted at A/V content in the wireless and wireline home network environment and is for OEMs, network operators, service providers and content providers. It can be seamlessly integrated into embedded components for use in tablets, media centres, DVDs, smart HDTVs, set top boxes, game consoles and streaming controllers. It is based on HDCP IIA Revision 2.1 and it supports mandatory elements of copy protection (authentication, key exchange, content encryption, system renewability), as well as enhanced locality check features and robustness rules support. It is claimed to run efficiently in limited resource environments and it can be implemented within frameworks such as ARM TrustZone, where security critical components are embedded and executed and non-critical components are executed by the host OS, such as Android. The specification is endorsed by Sony, Panasonic and Intel and content owners Universal Pictures and Warner Bros.