Rutronik Elektronische Bauelemente and Qimonda AG have signed a franchise agreement for Europe and the Middle East (EMEA) with effect from 1 January 2008. The agreement sees Rutronik taking over the marketing and sales of the full Qimonda range of products. Qimonda produce high-quality memory products. Qimonda products feature high energy efficiency with low power consumption, resulting in lower heat generation. The intention of the two companies is to establish Qimonda as the supplier of high-quality and energy-saving DRAMs to the industrial sector. Rutronik provides advice throughout the entire product life cycle - from selecting components to design-in support.